Sally Zive, United Way President & CEO, Hall-of-Famer
Posted October 22nd, 2008 by adminPosted by Neva Geisler, Director, Volunteer Engagement
United Way President Sally Zive became an all star hall-of-famer last week at the Smart Women, Smart Money conference when she received the Hall of Fame award, sponsored by Citi. The award recognizes outstanding women in Idaho who exemplifies a high degree of moral character, entrepreneurship, community involvement and leadership.
Sally was recognized for her 20 years of service to community through her work with United Way, and specifically her work on issues relating to financial stability and independence.
Under Sally’s leadership, United Way has partnered in providing free tax preparation to low-income individuals and families, with a special focus on the Earned Income Tax Credit (EITC).
This partnership with Idaho State Treasurer Ron Crane, the Coalition for Economic Improvement, AARP Tax-Aide, the IRS, 211 – Idaho Careline, Bank of America and others, resulted in a public outreach marketing campaign to promote 21 free tax sites run by hundreds of trained volunteers across the Treasure Valley.
The results were outstanding. In just one tax season, 7,170 individuals and families filed their federal and state tax returns for no cost; and $6.9 million in federal tax refunds that claimed $1.7 million in Earned Income Tax Credits (EITC) came back to the Treasure Valley where they can help those among us who need it most.
U.S. Census data shows that EITC lifts more children out of poverty than any other single program or category of programs available today. This is real change for lasting results.
Rock on Sally. You make us proud.
Idaho State Treasurer Ron Crane; United Way President & CEO, Sally Zive; Citi VP Public Relations & Communications, Laura Cobb
